Connect design work to business positioning
Service proposal builder
Brand identity proposal.
Present brand strategy, identity design and launch assets as a confident commercial engagement instead of a loose list of deliverables.
10 proposals free · no card required · editable before sharing
Built to remove ambiguity
A proposal your client can understand—and act on.
Clarify revision rounds and handover boundaries
Package strategy, identity and rollout at different levels
Before you generate
Bring the facts that make this proposal specific.
A useful first draft depends on the commercial detail only you learned in discovery. Capture these before writing:
- The client’s current situation and desired outcome
- The exact deliverables, dependencies and exclusions
- Budget signal, currency and preferred payment milestones
- Decision makers, approval process and timing
- Relevant proof you can support
- The next action you want the client to take
A better brief
Describe the decision, not only the deliverables.
For a brand identity proposal, explain why the work matters now, what a successful engagement changes and which trade-offs the client is weighing.
Useful brief direction
“Build a proposal that helps the client connect design work to business positioning. Include brand challenge, strategic approach, identity deliverables, clear boundaries, three meaningful options and a recommended next step.”
Questions, answered
Before you start.
Does it include logo design scope?+
Yes. You can specify logo systems, typography, colour, guidelines and launch assets.
Can I add portfolio images?+
Yes. Add your own proposal images and branding on every plan. Free exports retain the QuillClose watermark.
Will it invent client results?+
No. QuillClose is instructed not to fabricate clients, credentials or performance claims.
Start with the right structure.
Add your client context and shape a complete first draft in minutes.
Create this proposal free →