Website transformation proposal
Valid for 21 daysPrepared for Northstar Wellness
A digital home for the next stage of growth.
Prepared by Meridian Studio · 5 August 2026
Executive summary
Turn strong referrals into a premium digital first impression.
Northstar has earned trust through its in-person experience, but the current website does not communicate that quality or help prospective clients choose the right service. We recommend a focused redesign that clarifies the offer, builds confidence on mobile and gives the team a maintainable platform for growth.
The goal is not simply a newer website. It is a clearer path from interest to a qualified enquiry.
What success looks like
Recommended scope
- Discovery workshop and decision-maker alignment
- Positioning, sitemap and conversion-focused page strategy
- Responsive UX and premium visual design system
- Development of eight core page templates in an editable CMS
- Migration of up to 24 existing pages
- Analytics setup, quality assurance, training and launch support
Delivery plan
Discovery and direction
Stakeholder workshop, analytics review, positioning priorities and success measures.
UX and messaging
Information architecture, page strategy, wireframes and conversion narrative.
Visual design and build
Responsive design system, CMS implementation, migration and integrations.
QA and launch
Device testing, accessibility pass, training, launch and measurement handover.
Assumptions and boundaries
The schedule begins after kickoff payment and access to agreed content, analytics and CMS accounts. Two consolidated review rounds are included in each design phase. Photography, ongoing SEO, paid media, hosting and third-party licence fees are excluded unless selected separately.
Next step
Select the engagement that matches Northstar’s ambition, add any optional service, and accept the proposal. We will then issue the service agreement and kickoff invoice before scheduling discovery.