Define exactly which pages or assets are included
Service proposal builder
Copywriting proposal.
Turn a messaging or content brief into a proposal with clear research, deliverables, review rounds and implementation boundaries.
10 proposals free · no card required · editable before sharing
Built to remove ambiguity
A proposal your client can understand—and act on.
Make research and interviews visible
Prevent feedback from expanding the scope
Before you generate
Bring the facts that make this proposal specific.
A useful first draft depends on the commercial detail only you learned in discovery. Capture these before writing:
- The client’s current situation and desired outcome
- The exact deliverables, dependencies and exclusions
- Budget signal, currency and preferred payment milestones
- Decision makers, approval process and timing
- Relevant proof you can support
- The next action you want the client to take
A better brief
Describe the decision, not only the deliverables.
For a copywriting proposal, explain why the work matters now, what a successful engagement changes and which trade-offs the client is weighing.
Useful brief direction
“Build a proposal that helps the client define exactly which pages or assets are included. Include messaging challenge, research, content architecture, clear boundaries, three meaningful options and a recommended next step.”
Questions, answered
Before you start.
Can I price per page?+
Yes, although outcome-led fixed packages are often easier for clients to compare.
Does it cover interviews?+
Yes. Include stakeholder or customer interviews as a phase or add-on.
Can I include implementation?+
Yes. Separate copy delivery from CMS entry, design QA and launch support.
Start with the right structure.
Add your client context and shape a complete first draft in minutes.
Create this proposal free →