Connect activity to a business objective
Service proposal builder
Digital marketing proposal.
Build a digital marketing proposal with a channel plan, delivery responsibilities, media-spend boundaries and reporting clients can understand.
10 proposals free · no card required · editable before sharing
Built to remove ambiguity
A proposal your client can understand—and act on.
Keep ad spend and third-party costs distinct from your fee
Set honest measurement expectations without performance guarantees
Before you generate
Bring the facts that make this proposal specific.
A useful first draft depends on the commercial detail only you learned in discovery. Capture these before writing:
- The client’s current situation and desired outcome
- The exact deliverables, dependencies and exclusions
- Budget signal, currency and preferred payment milestones
- Decision makers, approval process and timing
- Relevant proof you can support
- The next action you want the client to take
A better brief
Describe the decision, not only the deliverables.
For a digital marketing proposal, explain why the work matters now, what a successful engagement changes and which trade-offs the client is weighing.
Useful brief direction
“Build a proposal that helps the client connect activity to a business objective. Include business objective, audience and channel strategy, campaign and content plan, clear boundaries, three meaningful options and a recommended next step.”
Questions, answered
Before you start.
Can I separate ad spend from my fee?+
Yes. Keep media budgets and third-party costs clearly separate from your professional fee.
Does it promise leads or ROAS?+
No. It helps you define measurement and optimisation work without guarantees you cannot support.
Can I offer monthly retainers?+
Yes. Use recurring packages and make the cadence, approvals and notice period explicit.
Start with the right structure.
Add your client context and shape a complete first draft in minutes.
Create this proposal free →